julie x mulberry

Mulberry's Stroke of Genius
Julie Verhoeven signs on for fall capsule line

Tuesday, May 22, 2007




The Julie Verhoeven for Mulberry tote

(LONDON) Julie Verhoeven’s cult bags for Louis Vuitton in 2002 may have been an instant hit, but for fall, the artist has collaborated with another classic leather goods house—only this one is in her own backyard. Mulberry has asked the London-based artist to create a capsule collection of dresses, scarves, T-shirts, and bags inspired by the marriage of British eccentricity and luxury. The pieces will be in stores this September.

Verhoeven, famed for her quirky, erotic collage figure drawings, worked with Mulberry design director Stuart Vevers to translate her aesthetic into product. The collection features a $1,995 smock dress with ribbon appliqué detail and a large quilted chain handle bag priced at $1,195. Also in the collection are two tees, priced at $99 each, and a giant silk scarf. The print on the products is a collage of flowers, faces, and graphics in pink, rose, and white on a black background.



A Mulberry dress by Julie Verhoeven










“The brief was to be both vibrant and bold and a little cheeky,” explained Verhoeven. “We worked around the traditional English rose icon with thorny surprises—surrealist and nonsense elements thrown in to the mix. English eccentricities and traditions gone a little askew, but with fondness and femininity.”
JIM SHI









- I still got the CD: APC x Julie "Let the poor boy Rock and roll"... I love her illustration, but I dont see myself wearing her illustration and pay so much for it. I'd rather buy a copy of her book

-oh maybe not the bag, but the dress is cute.. I think of TC.. hahaha

alice roi

Front Row
No Hiding From Alice Roi

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By ERIC WILSON
Published: May 3, 2007

LIKE her brash, unflirtatious designs for urban tomboys, Alice Roi is not coy. Asked what she, a designer with authentic indie stature, intended by blanketing SoHo this week with her name on posters and her little smock dresses in two stores, she came right to the point. She wanted to see whether or not people would actually buy her clothes.
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Lars Klove for The New York Times

FAST FASHION An Alice Roi smock dress, part of her new collection for Uniqlo.

Ms. Roi is one of eight guest designers selling a capsule collection at the Uniqlo flagship on lower Broadway this spring, and her $49.50 paper-bag shorts and $69.50 smock dresses caused the usual fast-fashion frenzy when they went on sale Friday morning. Ms. Roi was there, too.

For three days beginning today, she also plans to sell her signature spring runway designs, with dresses that start at $300, at a “pop up” shop nearby at 76 Greene Street, a space normally used for sample sales. Ms. Roi said she figured that with the added exposure from the Uniqlo collection, it was a good moment to test the retail waters herself.

“I thought it would be a good idea to get my feet wet first and not fully commit to a store,” she said.

Still, her name was pervasive on the streets. Racked.com, a shopping blog, described the dual approach, including the Alice Roi posters around the neighborhood, as “the Roi-ification of SoHo.” An exaggeration, considering Ms. Roi has been in business since 2000 and is not as powerful a presence as all that. But she has developed a fan base among women who favor an alternative view of pretty other than satin ruffles and tweed bouclé jackets and are willing to seek her out.

“It’s great to have the whole brand represented, rather than a rack of clothes that’s next to another rack of someone else’s clothes,” Ms. Roi said.

To give a better sense of what she has in mind for a permanent store someday, she transformed the pop-up space into what she described as a “sculptural cleaned-up theme park” by installing whitewashed roller coaster tracks along the floor, kites on the ceiling and fun-house changing rooms that give the illusion of being as transparent as her intentions. Ms. Roi said voyeurs will be able to make out only general shapes behind a curtain.




hahaha i like the phrase urban tomboy. Dress masculine and cute yeah yeah

today! MOSS FEVER

I can totally understand people waiting outside of TopShop, getting the pieces designed by Kate. There was Victor and Rolf (honestly I won't consider Madonna) and stella mccartney. Moss is even a bigger hit since well.. personally I would love Topshop more than H&M and Kate more than Stella (even though Stella is the fashion designer). Price-wise is like double price than what was sold in the collaboration in H&M (despite the fact that exchange rate is more than double)! But I am sure they will be cleaned out within hours.

May 1, 2007 – As a first night blooper, it was a classic. British press photographers were stacked on ladders in London's Oxford Street in front of thousands of shoppers-in-waiting looped around the Topshop building. At 8 p.m., there was Kate Moss, poised to appear in the window. A massive roar of "FIVE, FOUR, THREE, TWO, ONE!" went up—and the curtain refused to budge."Looks like Kate's place in here," she said. "Even those metal swallows on the wall. They're her tattoos."

SECOND HIT: May 9th @ Barney's