julie x mulberry

Mulberry's Stroke of Genius
Julie Verhoeven signs on for fall capsule line

Tuesday, May 22, 2007




The Julie Verhoeven for Mulberry tote

(LONDON) Julie Verhoeven’s cult bags for Louis Vuitton in 2002 may have been an instant hit, but for fall, the artist has collaborated with another classic leather goods house—only this one is in her own backyard. Mulberry has asked the London-based artist to create a capsule collection of dresses, scarves, T-shirts, and bags inspired by the marriage of British eccentricity and luxury. The pieces will be in stores this September.

Verhoeven, famed for her quirky, erotic collage figure drawings, worked with Mulberry design director Stuart Vevers to translate her aesthetic into product. The collection features a $1,995 smock dress with ribbon appliqué detail and a large quilted chain handle bag priced at $1,195. Also in the collection are two tees, priced at $99 each, and a giant silk scarf. The print on the products is a collage of flowers, faces, and graphics in pink, rose, and white on a black background.



A Mulberry dress by Julie Verhoeven










“The brief was to be both vibrant and bold and a little cheeky,” explained Verhoeven. “We worked around the traditional English rose icon with thorny surprises—surrealist and nonsense elements thrown in to the mix. English eccentricities and traditions gone a little askew, but with fondness and femininity.”
JIM SHI









- I still got the CD: APC x Julie "Let the poor boy Rock and roll"... I love her illustration, but I dont see myself wearing her illustration and pay so much for it. I'd rather buy a copy of her book

-oh maybe not the bag, but the dress is cute.. I think of TC.. hahaha