Made in London

Made in London

"Albam, a British fashion start-up, is keeping costs down without turning to factories in China for help. Founded by entrepreneurial fashion outsiders James Shaw and Alastair Rae, the duo’s first shop is a breezy, airy space that shows their collection of menswear and accessories."

Albam has really high aims, they don't want to be sold to department stores because they want to retain its handcraft idea and they want to be one-of-a-kind. I guess when you are that confident, nothing blocks your way. (Of course, $$$$$$$$$$ is a big issue, but seems they can afford that). Anyway, that's their Philosophy and I believe every brand needs a Philosophy to be a brand.

Their target customers are the CREATIVE PROFESSIONALS, people who work in the creative industry and Albam claimed these people know what they want.


View the video on Monocle

My Dream Career...